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发表于 2011-11-15 16:36:21
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书籍名称:国际商务谈判(影印版)
作 者:(美)卡里
出 版 社:上海外语教育出版社
出版日期: 2004-1-1
作者介绍:杰弗雷·埃德芒德·卡里(JEFFREY EDMUND CURRY),工商管理学博士,是一位具有多年在北美、亚洲与欧洲领导贸易委员会和进行合资企业谈判经验的商务专家。他曾在美国和亚洲教授过管理发展、国际金融和经济学,他是多本国际经贸专著的作者,并担任着VIEN Report的编辑。
《国际商务谈判(影印版)》介绍
有句箴言叫做“精于谈判,必有收获”,然而,大多数商业人士,尽管精通自己的产品与服务业务,却疏于花时间去学习基本的谈判技巧。本书介绍成功进行国际商务谈判的基础知识,并阐述了在谈判桌上取胜的关键技巧。
《国际商务谈判(影印版)》目录
Chapter 1:THE ROLE OF THE CHIEF NEGOTIATOR
Small Stage,Big Part
Chapter 2:CHOOSING YOUR TEAM
Big Guns,Little Guns
Chapter 3:CONTROLLING NEGOTIATIONS
Who's Calling the Shots?
Chapter 4:INITIATING NEGOTIATIONS
Getting the Lay of the Land
Chapter 5:FACE-TO-FACE
Sizing Up Your Counterparts
Chapter 6:THE FUNCTION OF BIAS
Perception versus Reality
Chapter 7:SITE SELECTION
How Do You Get There From Here?
Chapter 8:THE AGENDA
Carve it in Stone
Chapter 9:ABOUT TRANSLATORS
Making Sure Your Message Gets Through
Chapter 10:NEGOTIATING STYLES,PART 1
Major personal Styles
Chapter 11:NEGOTIATING STYLES,PART 2
Major Team Styles
Chapter 12:PLANNING TO WIN
Success is a Choice,Not a Result
Chapter 13:COUNTERING PERSONAL STRATEGIES
How to Get the Upper Hand
Chapter 14:COUNTERING TEAM STRATEGIES
How To Keep the Upper Hand
Chapter 15:SELECTING TACTICS
Playing to Win
Chapter 16:CLOSING THE DEAL
Who Makes the Decision?
Chapter 17:REPORTING RESULTS
Is 99 Percent Enough?
Chapter 18:COMMITMENT
The Strain of Implementation
Chapter 19:STRATEGIC AND TACTICAL GUIDELINES BY COUNTRY
Chapter 20:GLOSSARY
Chapter 21:RESOURCES
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